Putting the Virtue in Virtual Reality: Technological Approaches to Promote Blood Donation

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This project will investigate the efficacy of virtual reality technologies to promote blood donation. Leveraging state-of-the-science understanding in the fields of emotion, clinical psychology, and human-computer interaction, the project will involve developing and testing virtual and augmented reality environments designed to alleviate negative emotions such as anxiety and fear of needles and to augment positive emotions such as happiness. Virtual environments will guide users to engage in emotion regulation and clinical treatment techniques (e.g., distraction, graded exposure). Insights produced by this project will inform psychological theory, technological innovation, and best practice for blood collection agencies.

The ideal candidate for this project will have a degree in a related field (e.g., psychology, medical science), experience with data collection from human participants, facility with relevant statistical analysis and software, demonstrated independence in carrying out research projects, and enthusiasm for academic research in psychology.

Supervisory team
Lisa
Williams

Science
Psychology
Jill
Newby

Science
Psychology
Barbara
Masser

University of Queensland
Psychology
lwilliams@unsw.edu.au